Boost Your Online Marketing With a PPC Management Agency
Paid Search Advertising Built For Your Business
As a PPC services agency, we know that every business is unique. That’s why we develop customized paid search advertising strategies to fit your specific needs and drive lead generation. Contact us today to get started.
Paid Search Advertising Agency Built For Your Business:
Do You Provide a
Service or Sell Products?
Depending on the type of business you run, we develop custom paid search advertising strategies that can help you stand out in the competitive online market. Our team can assist you in placing your PPC ads on search engines. Whether you need PPC management for e-commerce or are looking to hire a lead generation marketing agency, we’re here to help.
Lead Gen
Generate qualified leads using the many features and ad formats search networks offer. Position your ads in front of audiences looking for your services through a lead-generation marketing agency.
Learn MoreEcommerce
Showcase your products through dynamic shopping advertising, including Microsoft and Google Ads. PPC management for ecommerce that targets and engages your business with high-intent buyers online.
Learn More
TRUSTED BY BUSINESSES LIKE YOURS
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“I am happy with the way you work! I have had nothing but a great experience. White Shark Media is evolving in reporting, and I can keep learning and understanding what's going on with my account through an innovative performance dashboard.”
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“Our Paid Search Strategist is always changing things up and testing out new ways to improve results, always on top of everything.”
Alan Beckwith
WL Partner
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“I am very satisfied with our digital marketing strategist; he is excellent and has done a great job,a great representative for the company. Keep up the good work.”
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“In our monthly meetings, we get detailed reports and explain the trends and significance of the data so that we may improve our performance in drawing new leads to our website. Responses to our inquiries are always prompt, and support is greatly appreciated.”
Judy Feuerbach
Why Hire WHITE SHARK MEDIA AS YOUR PPC SERVICES AGENCY
SKILLED IN PAID SEARCH WITH A HUMAN-CENTERED TOUCH
Work with a paid search advertising agency with the experience, know-how, and ongoing learning to tackle your challenges and objectives across various industries, including yours.
14+
Years of experience
35,000+
Accounts managed across
dynamic marketing platforms:
400M+
In media spend
Your Team of Digital Marketing Specialists Consists Of:
- Digital Marketing Manager
- Strategic Account Manager
- Digital Marketing Strategist
- Tracking Specialist
- and more
Case Study
Paid Search in Action Through
Custom Strategies
The Challenge
Norwall Power Systems, a client specializing in selling emergency backup power generators and associated equipment, came to White Shark Media while looking for a PPC Management Agency to increase traffic and sales. With experienced Google and Microsoft Ads management, our PPC services agency identified opportunities, improved traffic quality, and re-engaged previous visitors to provide another revenue channel.
The Strategy
- Attribution model change
- Tracking tools and settings upgrade
- Automated bidding strategies implementation
- New remarketing audience segments
- Ad customizers and ad variations usage
- Marketing reach enhanced with Microsoft Ads
The Results
By implementing these strategies, White Shark Media's paid search specialists increased ROAS by 125%, reduced CPA by 62%, and boosted transactions by 45% in just five months.
125%
Increase in ROAS
62%
Decrease in CPA
45%
Increase in Transactions
Get a Free Digital Marketing Audit
Gain valuable insights into your paid search efforts with a comprehensive, no-obligation audit. Discover opportunities for improvement and see how we can help you achieve better results.
Schedule Your Free Audit
Paid Search Advertising + Creative Services: The Perfect Combo
When you partner with White Shark Media, you gain access to expert paid search advertising along with the creative services essential to boosting your campaigns. We offer video content, landing pages, and banner design to ensure you make the most of your marketing dollars.
Video Content
Our AV production team creates high-quality videos that enhance your paid campaigns. Whether showcasing products or re-engaging customers, our videos are crafted to drive results and build brand presence.
Banner Design
Our creative team delivers unique banner designs for PMax, remarketing, display, and more. Stand out with captivating banners that connect with audiences and highlight your products and services.
Landing Pages
Visually stunning and designed to convert, our landing pages combine sleek design with powerful copy to deliver seamless user experiences that drive engagement and conversions.
Martech That Powers Advertising Success
White Shark Media's blueprint for digital marketing success is built not only on a team of skilled specialists but also on a unique blend of tools and software. Leverage proven paid search technology to support your digital marketing strategies.
A reporting tool that provides simplified and accurate online data with insights into your cross-platform campaign performance to help feed into your monthly reports, optimization efforts, and marketing strategy opportunities.
Call tracking technology that highlights which marketing channels drive calls, texts, form fills, and other valuable actions to ensure your marketing dollars are allocated efficiently.
It allows us to manage, optimize, and automate all your online product inventory feeds and performance from a single source, helping you maximize your online sales from shopping campaign advertising.
AdClicks
A reporting tool that provides simplified and accurate online data with insights into your cross-platform campaign performance to help feed into your monthly reports, optimization efforts, and marketing strategy opportunities.
CallTrackingMetrics
Call tracking technology that highlights which marketing channels drive calls, texts, form fills, and other valuable actions to ensure your marketing dollars are allocated efficiently.
DataFeedWatch
With the ability to manage, optimize, and automate all your online product inventory feeds and performance from a single source, it helps maximize your online sales from shopping campaign advertising.
DOMINATE SEARCH NETWORKS WITH STRATEGIC ADVERTISING
Position your business on Google and Microsoft networks through Search, Shopping, Display, and Remarketing campaigns. With a strategy built on years of industry experience and benchmark data, your business can achieve the results it needs in paid search advertising.
HERE’S A GLIMPSE OF OUR APPROACH TO PPC ADVERTISING MANAGEMENT TO SUPPORT YOUR SUCCESS:
Campaign Audit
- Campaign Review Opportunities
- Site Services or Products Analysis
- Business Goals & Objectives Setup
- Tracking & MarTech
Market Research
- Competitor Research
- Keyword Research (Includes Negative Keywords)
- Industry Market Trends & Consumer Behavior
- Strategy Development & Creation
Campaign Building
- KPI Setup
- Campaign Structure
- Product Feed Clean Up
- Technical Onboarding
- Conversion Tracking Installation
Optimization & Testing
- Search Query Analysis
- Negative Keywords
- Ad Copy & Landing Page
- A/B Testing
- Device Performance
- Bid & Feed Optimization
Reporting Results
- Performance Forecasting
- Attribution Models
- Deep Dive & Analytical Digest
- Campaign Results
- Next Steps
Expansion Strategy
- New Channels & Networks
- Marketing Budget Review
- Campaign Structure
- New Campaign Testing & Targeting Criteria
- Review of Strategy Enhancements
Frequently Asked Questions About Paid Search Advertising
Paid search advertising helps you reach your target audience by displaying ads when potential customers search for your products or services. Below are common questions and how White Shark Media can optimize your campaigns for success.
What is paid search, and how does it work?
Paid search is a form of digital advertising where businesses bid on keywords to display their ads in search engine results. When users search for those keywords on platforms like Google or Bing, ads appear at the top or bottom of the search results. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
How much should I spend on Google Ads?
The amount you should spend on Google Ads depends on your business goals, industry, and competition. At White Shark Media, we help you determine a budget based on your objectives, audience size, and cost per click (CPC) trends. Whether you’re working with a small budget or looking to scale, we optimize ad spend to deliver maximum ROI.
How long does it take to see results from paid search campaigns?
Paid search can deliver quick results, often within days or weeks. However, achieving consistent, long-term success requires ongoing optimization. White Shark Media continuously refines your campaigns to ensure that your ads improve over time, helping you meet your business goals efficiently.
What types of businesses benefit most from paid search advertising?
Almost any business that wants to reach a targeted audience online can benefit from paid search. From e-commerce and local services to B2B companies, paid search helps drive relevant traffic, generate leads, and increase sales. White Shark Media customizes strategies to meet the unique needs of different industries and business sizes.
How does White Shark Media determine the right keywords for my campaigns?
We conduct thorough keyword research based on your industry, target audience, and competitors. By identifying high-performing keywords that align with your business objectives, White Shark Media ensures your ads reach users who are actively searching for products or services like yours. This approach maximizes your ad relevance and drives more qualified traffic.
NOT SURE WHERE TO BEGIN OR HOW TO IMPROVE?
Whether you're just starting or running ads, our PPC management agency will assess your current efforts and strategy to help you optimize your marketing for better results.
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